I have a guilty pleasure. No I don’t mean my occasional habit of slipping out late on a Sunday night to buy a KFC meal. (Though, please do keep praying for me.) I refer to my thing for box sets. For the uninformed, these are specially packaged sets of DVDs.
Coming to the point, I have a penchant for The West Wing and I have discovered quite a number of my friends share the same (slight) obsession as me.
To be honest I was gutted when it finished. I agree with many other bloggers that Aaron Sorkin is a genius. The writing is sublime.
I admit you can shell out a fair bit of money to enjoy non-stop TV entertainment, but all indulgences cost a bit, don’t they?
Mark Lawson said recently: ”You would need President Bartlet’s Nobel prize for economics to have the finances to buy this is in one go (RRP £208). The complete set represents more than 100 hours of the smartest dialogue in TV history.
However as much as I love The West Wing (TWW) there is no way I could look my wife in the eye and justify this cost versus buying new shoes for our children. At least I don’t think so!
So what’s the increasing attraction of the box set?
One of the great things about box sets is that there are no commercial breaks, which drove me nearly nuts when watching TWW. Thank God for the BBC. They also fit into my lifestyle and commitments. I rarely get to sit down and watch a programme when it’s scheduled. I prefer to be the master, not the slave to my TV…unless there is a live football match, of course. Also, you can watch them all in one go, rather than having to wait for next episode the following week.
But here’s the interesting thing, even though Channel Four mucked around with the programme scheduling, never getting more than a million viewers, it has done far better in the shops. The recently released box set of the last season was the biggest selling box set ever in the UK over the last three months.
And its popularity as a box set is not alone. Seven million people bought the complete seasons of Friends and millions more bought Sex and the City.
HMV, along with bookshops like Waterstones and Ottakers, now have whole areas designated to the box set phenomenon. Amazon.co.uk also caught on that TV programmes were dominating the DVD charts, so they decided to give it it’s own chart. Amazon figures show that the fifth series of 24 is outselling the Disney Pixar film Cars, Ice Age 2 and X-Men 3.
Now, I don’t think the British public is a push over. They, like me, won’t just buy anything. These box sets are bought for their library collections because they are perceived to have a long shelf life value as they are well written and produced.
All this has made me think of the Bible. Although not yet available in DVD form, it is a remarkable collection of 66 books with two million words. Why it is still the world’s bestseller? Maybe it has to do with its timeless quality.
Any maybe the fact that each book contained in the cannon of Scripture isn’t bought separately says something about the value of having it all at once. Much like a box set. Although some of the Bible is written episodically, it’s the varied forms of genre which makes it such interesting literature to read. It has drama, horror, comedy, love and something for children.
But, of course, it is more than just an incredible literary work. St Paul tells us in his letter to Timothy it is the inspired word of God. It’s a book that comes alive through the guidance of the Holy Spirit that nourishes and refreshes the Christian, while giving direction for living a life in harmony with God’s will. Phew!
And all this for the less than the price of a DVD, but at the same time has a higher value than the box set price for whole of The West Wing’ seasons. Now that’s a deal worth forking out for.
It also takes less space up on the shelf.
ASD
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