As ever I have far too many books on the go and often fail
reading them from cover to cover, but one book that I am finding hard to put
down is a book that I had recommended by Management Today: Throwing Sheep into
the Boardroom by Matthew Fraser and Soumitra Dutta (Wiley).
In a nutshell, it’s about how online social network media is
changing the way we live life, work and, indeed, the world. For instance, did social network sites like
Bebo and Facebook really help fuel the tragic suicides in Bridgend, as
suggested by the news media?
What I find interesting from a Christian perspective is the co-authors‘ reference to Christianity.
A lot of our identity, whether Christian or not, is drawn from
the dominant value systems around us like School, Community, Government and the
Church. For us in new church movements we might think we are free from
institutional thinking, but I am afraid we are more affected than we think.
One of the main reasons given why the early church was a
frustration for the Jewish authorities and Romans was because it had little regard
for hierarchy, i.e. it thought horizontally, not vertically. It was a network of impassioned and highly
motivated believers, who learnt not to be bound by culture or nationality and were
often well out of their comfort zone. But nothing would stop them from
spreading the word – thankfully for us.
Later on through the centuries the Catholic Church looked to get organised and borrowed the Roman law system, and name, to become the
Roman Catholic Church. Thus, with the eventual demise of Roman empire the
Church ironically became one itself.
Centuries later, much is made about Philippe le Bel, the
King of France being upset with egocentric papal-blessed Knights Templar
because they were not an accountable institution, but a network and answerable only to the pope. (It is probably
best to keep quiet that they were the forefathers of investment banking in the
present climate.) Their non-hierarchical style and influence was an irritation,
so he set about rubbishing their reputation and eventually outlawed them, which conveniently
in the process saw their property and assets seized and the Vatican
moved to France where the king could put his own man in.
There is a desire even today among institutions to control
non-hierarchical networks, such as online social network sites. For a lot of people it is
messy, dangerous, unaccountable. In short, it is far too democratic – as everybody now has a louder voice and is becoming increasingly fearless to
use it.
Is this the start of the
breakdown of society? Or does it give
rise to new opportunities? An an optimist, I would like to think the latter. I
think of those early Christians who were horizontal thinkers and how radical
they were. Rather than trying to convert the authorities with a vertical approach
they talked peer to peer.
The authors of the book say that one of the fruit of the Web
2.0 culture will be not how we treat people we know, but how we treat
strangers. Interesting, don't you think?
Lastly, it is no coincidence that online organisations now have people with job titles such as Chief Evangelists. Just goes to show there
really is nothing new under the sun.
ASD
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